Successful Ad Strategies |
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To contact us: |
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Phone: 804-334-2576 Email: info@smartchoicemedia.com |
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Here are some ways Smart Choice Advertising can help you: |
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Conveniently REPEL Media Salespeople. This can be no small thing. Once TV, radio and print salespeople see your advertising message, they’ll ALL be calling you. And calling you. And calling you. If you have an agent, you just say, "Call my ad agency" once and you're done with it. Get You The Best Rates In Town. In general, agencies like Smart Choice Advertising that place hundreds of thousands of dollars in advertising each year get better rates – and get first crack on deals - than individual advertisers, even if your sales rep tells you they don't. Buy the Best Commercial Time For Your Offer. A good agent not only considers the Nielsen ratings but other, more subtle, factors - learned through long experience - that make some time slots work better than others. For example, expensive prime-time TV typically produces less response per viewer (per dollar invested) than much cheaper daytime programming. Many agents never learn that. Create a Good Offer. We ask lots of questions about your business and your customers. Ideally, we’ll help you come up with an offer so compelling that prospects who see your ad on TV will go immediately to their phones and call you or contact you by e-mail. Write and Produce a Selling Commercial. Your first ad should feature a good offer that is loud and clear, and tells the prospects how to contact you. Beware! Many advertising salespeople have no idea how to do even these basic things! Track Results. Advertising without tracking results is a waste of money. We help you ask your customers the right questions. Then each new schedule you book can be more effective than the last. Responsibly Account For Your Money. You’ll get a regular statement that details “money in/money out” that’s backed up with actual invoices from the media involved. |